Kurt Michael Friese

From real Food nutritionist Marion Nestle:

Does fighting obesity also mean fighting corporations? So it seems

Corporations go to a lot of trouble to neutralize potential critics. Recent examples: two co-optations (McDonald’s alliance with Weight Watchers and PepsiCo’s with the Yale School of Medicine) and one aggression (Disney’s forced expulsion of the Center for Commercial-Free Childhood from Harvard).

Co-optation is the winning over or neutralization of opponents by bringing them into the fold. It works well.

via Food Politics » Does fighting obesity also mean fighting corporations? So it seems.

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